Citations
A mention gets your name said. A citation gets your link put in front of the reader. This screen is every URL any tracked AI answer has cited — yours and every competitor's — in one place.
What this screen shows
The Citations screen (/[org]/projects/[project]/visibility/citations) lists every distinct URL that has appeared as a cited source in your tracked answers, gathered across every prompt and every platform. Where the citation chips on a single prompt’s answer show you one answer at a time, this screen rolls all of them up so you can see which pages — yours and your competitors’ — are doing the actual work of earning AI citations. For what a citation is and how it differs from a mention, see Mentions, citations & share of voice.
Your cited pages
14
Citations earned
37
Competitor pages cited
22
Citation share of voice
39%
(Illustrative values.) The first two tiles count your own distinct cited URLs and the total number of times any of them was cited. The third counts distinct competitor URLs cited anywhere in your tracked answers. Citation share of voice is your citations as a percentage of all citations captured — yours plus every tracked competitor’s combined — shown as N/A when no citations have been captured yet.
Yours vs. Competitors’ tabs
Below the tiles, two tabs split the same underlying data by who owns the cited page:
- Yours — URLs classified as your brand, or whose domain matches your project’s domain.
- Competitors’ — URLs classified as belonging to one of your currently-tracked, active competitors.
Each tab’s count is shown right on its tab label, so you can see the balance — e.g. “Yours 14” vs. “Competitors’ 22” — before clicking in.
The Yours table
Each row is one of your pages that has ever been cited, with:
| Column | What it shows |
|---|---|
| Page | The page’s title (if it’s in your content inventory) and its URL, with an “Optimize →” link straight into the editor when it’s matched. |
| Cited on | Up to two prompt chips this page was cited for (with a “+N more” if there are others) — click a chip to open that prompt’s answer. |
| Citations | The number of separate answers that have cited this URL. |
| Last cited | The most recent date any answer cited it. |
| Status | In latest answers if it’s still cited in the current answer for at least one of its prompts, or Lost if it was cited before but has dropped out of every latest answer on its prompts. |
Rows are sorted by citation count, most-cited first — your strongest AI-earning pages float to the top.
The Competitors’ table
The Competitors’ tab mirrors the same shape, but the last column becomes Action instead of Status — because a competitor citation is a prompt to do something, not just a status to track:
| What you see | What it means |
|---|---|
| “Create competing content →” | This URL is driving an open content gap — click through to Content gaps to start a brief that targets it. |
| “Briefed →” | A brief already exists for the gap this citation belongs to — click through to review it. |
| “Covered by your content” | One of your own pages already targets this same topic — the fix here is to optimize it rather than write something new. |
| “No open gap” | Nothing actionable yet for this URL — gap analysis recomputes after tracking runs, so check back after your next run. |
How citations are grouped
The same page often gets cited more than once, sometimes with minor URL differences (a tracking parameter, a trailing slash). OptimizeCamp normalizes each citation’s URL and groups by that normalized form, so one page shows up as one row with an accurate citation count — not scattered across several near-duplicate rows.
Empty states
If no citations have been captured for your project at all, both tabs point you back to Visibility to run a tracking cycle first. If citations exist but your own pages haven’t earned any yet, the Yours tab points you at the Competitors’ tab to see who is — and at the Optimization Queue for the pages most likely to win one.
From competitor citations to content gaps
The Competitors’ tab is the direct feed into gap analysis: a competitor URL that keeps earning citations on prompts you lose is exactly the evidence a content gap is built from. Rather than guessing what to write, you’re looking at the specific competitor page the AI is already citing — see Content gaps for how OptimizeCamp turns this evidence into a scored, prioritized list of what to create next.
Key takeaways
- Citations rolls up every cited URL across every prompt and platform — yours and competitors' — into two sortable tables.
- Four tiles summarize the picture: your cited pages, citations earned, competitor pages cited, and citation share of voice.
- The Yours table flags pages as 'In latest answers' or 'Lost' so you can catch citation erosion early.
- The Competitors' table's Action column links each competitor citation straight to the content gap or brief it's driving.
Next step
See the same brands ranked side by side on every metric, including citation rate, in Competitors. Or turn a competitor’s citation advantage into a plan with Content gaps.