Project settings
Every project has one settings screen. It's the record of who you are, what you sell, and how you want to be found — the profile every measurement in the app is checked against.
What this screen is
Open a project and go to Settings and you land on a single page with seven sections stacked top to bottom: your brand profile (the identity OptimizeCamp measures against), Plan & credits, Reports & sharing, Brand voice, Integrations (WordPress), Alerts, and Account security (change your password). Each of the lower five has its own page in these docs; this page focuses on the brand profile at the top.
The brand profile was first drafted during onboarding, in the “Does this look right?” step where OptimizeCamp showed you what it learned by reading your site and asked you to confirm or correct it. Settings is where that profile lives afterward — and it isn’t a static summary but a live editor: every field here can be changed and saved at any time.
The fields, and what each one does
The brand profile is an editable form — each field is an input you can change, with a Save profile button at the bottom. The screen’s own description of itself is direct about why these fields matter:
Straight from the product
“Your Brand Profile drives mention detection, prompt suggestions and competitor benchmarks — it’s editable forever.”
| Field | What it's for |
|---|---|
| Brand name | The primary name OptimizeCamp looks for in every AI answer. See Your brand profile for how matching works. |
| Domain | Your site’s domain — the anchor for citation matching (is a link in an AI answer actually you?) and for finding your own pages during content sync. |
| Aliases | Other names an AI might use for you — a shortened name, a former name, a product name. Every alias is folded into mention detection alongside the brand name. |
| Description | A one-line summary of what you do, captured at onboarding. |
| Category | The market you compete in — feeds prompt suggestions and competitor discovery. |
| ICP | “Ideal Customer Profile” — who the product is for, in a sentence. Sharpens which prompts and competitors are relevant to you. |
| Topics | The subject areas your brand should be found under — the raw material for prompt suggestions and content-gap detection. |
| Workspace | The organization this project belongs to. |
Six of these are editable inputs — brand name, aliases, description, category, ICP and topics. Domain and Workspace are shown for reference but set elsewhere, so they display as plain rows rather than fields. For the full picture of how brand name, aliases and topics turn into an actual detector that reads AI answers, see Your brand profile.
Why aliases are worth getting right
Aliases aren’t cosmetic. Mention detection works by scanning every AI answer for your brand name and every alias you’ve listed, word-boundary matched. The onboarding form spells this out directly next to the field: aliases are “used for mention detection.” If an AI answer calls you by a shortened name, a former name, or your flagship product instead of your company name, and that name isn’t in your alias list, OptimizeCamp will read that answer as a miss — even though a human would recognize you instantly.
Note
Because the alias list is what every run is matched against, adding or removing an alias changes what counts as a mention from that point forward. If you notice a step change in your visibility trend around the time you changed your profile, check whether an alias edit is the explanation before assuming something happened in the market.
Locale, country and run cadence
Two more things about a project are set once, early, and shape every run after that — even though they don’t appear as rows on this screen today.
Locale and country are captured when the project is created and stored with it. They tell the platform adapters what language and region to ask questions in — important because Google AI Overviews in particular vary by geography, and a prompt asked as if from the US can surface a different answer than the same prompt asked as if from the UK.
Run cadence — how often OptimizeCamp re-asks your tracked prompts — is governed by your plan, not a toggle on this page. See Plans, quotas & credits for the cadence each tier includes. Outside the scheduled cadence, you can trigger an on-demand run yourself with the “Run tracking now” button on the Visibility dashboard — that button lives on the dashboard, not here, because it’s something you do while looking at your numbers, not a setting you configure once.
Editing and saving your profile
Change any field and click Save profile — the update takes effect immediately and a confirmation appears at the top of the screen. There’s nothing to unlock and no separate edit mode; the profile stays editable for as long as you use OptimizeCamp. If something is wrong — a missing alias, a stale description — you fix it here in seconds, and it changes how your visibility is measured from that point on.
Editing aliases marks the trend
Because every run is matched against your current alias list, saving a change to Aliases draws a break marker on your trend charts at today’s date — the app tells you it did — so a step change afterward reads as a measurement change, not necessarily a market move. See reading the score over time.
Note
If your subscription lapses, the whole workspace goes read-only: you can still see your profile, but saving a change is blocked until you restore a plan. Nothing is lost, and editing resumes the moment a plan is active again.
What else lives on this page
Below the brand profile, the same Settings screen holds four more sections — each with its own page in these docs:
Plans, quotas & credits
The Plan & credits section: your current plan, live credit balances, cap usage, and plan switching.
Reports & sharing
The Reports & sharing section: CSV and PDF exports, client share links, and white-label branding.
Brand voice
The Brand voice section: teach the generator and rewrite fixes how your brand sounds.
Connecting WordPress
The Integrations section: link your site so pages sync in and optimized content can publish back safely.
Alert settings
The Alerts section: choose which alert types fire and where they're delivered.
Key takeaways
- The brand profile — name, aliases, description, category, ICP and topics — is an editable form you change and save any time; it drives mention detection, prompt suggestions and competitor benchmarks. (Domain and workspace are shown for reference but set elsewhere.)
- Aliases directly change what counts as a mention: an AI answer that names you by an alias not on this list is scored as a miss.
- Locale, country and run cadence shape every run but aren't editable switches on this page — cadence comes from your plan, and on-demand runs are triggered from the Visibility dashboard.
- Saving an alias change marks your trend charts with a break marker at that date; if your subscription lapses the profile becomes view-only until you restore a plan.
Next step
Start with Connecting WordPress to see how the Integrations section works, or jump to Your brand profile to go deeper on how aliases and topics turn into actual detection logic.