Core concepts

Your brand profile

One record drives almost everything OptimizeCamp does on your behalf — which mentions it can find, which prompts it suggests, and eventually how generated content sounds. Here's what's in it and why every field matters.

What the brand profile is

Brand Profile

The description of your brand that OptimizeCamp measures against: your name, every alternate spelling it should also count, the domain it checks citations against, and the context (category, audience, topics) that shapes prompt suggestions. It’s built automatically when you first add your site, and it stays fully editable for as long as you use OptimizeCamp.

What’s in it

Field	What it’s for
Brand name	The primary name AI answers should recognize as you.
Aliases	Every other spelling, product name, or variant that should also count as a mention of you — see below, this is the field that matters most.
Domain	The site OptimizeCamp checks citation links against.
Description	A one-line summary of what you do.
Category	A short, 2–3 word product category (“ai visibility,” “project management”) that fills in prompt templates like “best {category} tools for {ICP}.”
ICP	Who you’re for, in a short phrase (“small design studios,” “remote teams”) — feeds the same prompt templates.
Topics	A handful of core content topics your brand should be visible for — the seed for your informational prompts.
Locale & country	The language and region used when asking each platform.
Tracked competitors	Every rival brand measured on the identical rules as you — see below.

Why aliases matter so much

Mention detection is a word-boundary match against your brand name and every alias you’ve told OptimizeCamp about — it can only find what it’s looking for. A brand called “OptimizeCamp” that gets typed as “Optimize Camp” in one AI answer and referenced by a product name in another needs all of those variants listed, or those mentions are simply invisible to the count.

In practice, useful aliases usually include:

Spacing and capitalization variants (“OptimizeCamp” vs. “Optimize Camp”).
Your domain’s stem, on its own (“optimizecamp” from optimizecamp.com).
Product names distinct from the company name, if you have any.

Aliases change what gets measured

Adding or removing an alias doesn’t just affect future answers — it changes what counts as “you” from that point forward. OptimizeCamp marks the moment explicitly: an alias change draws a break marker on every trend chart in the project, so a jump right afterward reads as a measurement change, not necessarily a real shift in AI visibility. See reading the score over time.

Tracked competitors

Alongside your own brand, your profile holds every competitor you track — each with its own name, domain, and aliases, scored by exactly the same rules as you. Competitors can be added by hand or suggested automatically from your brand profile, and each one keeps a note on where it came from — a short “why it competes” for suggested ones, “Added manually” for yours. A competitor added by hand sometimes starts without a known domain — its mentions are still tracked, but it won’t earn citation credit until a domain is added.

Built automatically, then confirmed by you

You don’t fill this profile out from a blank form. When you add your site, OptimizeCamp builds a first draft for you to review:

Your site is read

The homepage, about page, and pricing page are fetched and scanned for your brand name, logo alt text, meta description, and headings.

A profile is drafted

Brand name, aliases, description, category, ICP, and topics are extracted from what was found — refined by an AI pass when one is available, always staying faithful to what your site actually says rather than inventing anything.

Competitors are suggested

From the confirmed profile — category, audience, topics — your most likely direct rivals are suggested, strongest first, each with a short note on why it competes. Only real companies with a real website make the list; domains are never guessed. If nothing turns up, you add competitors yourself.

You confirm every field

Nothing goes live until you’ve reviewed and, where needed, corrected it — this profile drives too much downstream to skip a human check.

If your site can’t be reached at all, OptimizeCamp still gets you started with a rough guess built from your domain name alone, and flags it clearly so you know to fill in the rest by hand.

What this profile actually drives

Mention detection. Every alias here is exactly what the detection pipeline searches for in every answer.
Prompt suggestions. Your category, ICP, topics, and competitor names are plugged directly into the templates that generate suggested prompts — a sharper profile means sharper suggestions.
Generation voice, later. As you create content, the same brand context helps keep generated drafts on-topic and on-brand — see Brand voice for the dedicated settings that build on top of it.

Editable forever

The fields that shape measurement and suggestions stay editable any time in Project settings — brand name, aliases, description, category, ICP and topics, each a form field you change and save. (Domain, locale and country are set when the project is created and aren’t edited from this screen.) Just remember that changes to your aliases, in particular, reshape measurement from that moment forward rather than rewriting history.

Key takeaways

The brand profile — name, aliases, domain, category, ICP, topics, and tracked competitors — is the single source that powers mention detection and prompt suggestions.
Aliases matter most: detection is a literal name match, so an unlisted spelling or product name is a mention that goes uncounted.
The profile is drafted automatically from your site and real competitor discovery, but nothing is saved until you confirm and, if needed, correct it.
It's editable forever — but editing aliases changes what counts as a mention starting from that edit, not retroactively.

Next step

You’ve now got the full vocabulary. See it all come together on the Visibility dashboard.