Navigating the app

Your workspace and project

Everything in the app lives under a workspace (your organization) and a project inside it — the URL follows that shape: /{orgSlug}/projects/{projectId}. A workspace can hold more than one project (how many depends on your plan), so if you’re running OptimizeCamp for several brands or sites — or you’re an agency managing it for clients — each one gets its own project with its own brand profile, prompts, competitors, and dashboard, cleanly separated from the others. The sidebar is always scoped to whichever project you’re currently in. The project name and domain right under the logo are the project switcher: click them to jump between projects or start another with New project — and when you’re at your plan’s project cap, the menu says so instead.

The sidebar: three groups

The left sidebar is organized into three groups, and they map directly onto the loop OptimizeCamp is built around: Monitor is where you measure, Act is where you fix and create, and Configure is where you set the project up the way you work.

Monitor — measure

Six destinations, all about knowing where you stand right now.

Clicking into any tracked prompt takes you to its detail screen: the actual AI answers rendered with your brand highlighted, the citations attached to each one, and how the answer changed since the last run — see Reading an answer.

Act — fix and create

Four destinations, all about doing something with what Monitor found.

The Action Center is worth checking first — it’s the summary of everything Optimize and Generate could do for you, separated by the evidence and workflow state behind it. Its Wins feed is also where you’ll find qualified before-and-after receipts showing what tracking observed after a fix or new article went live — covered in Impact Cards & wins.

Configure — set up your project

A single Settings destination, with seven sections stacked on one screen: your project’s brand profile (name, aliases, description, category, ICP, and topics — all editable), Plan & credits, Reports & sharing, Brand voice, your WordPress integration, your alert rules — which alerts fire and where they’re delivered — and Account security for changing your password. The docs below cover each area in more depth.

A typical week using OptimizeCamp

Here’s roughly how the sidebar gets used once you’re past onboarding and tracking is running on a schedule:

• Start in Visibility. Check your Visibility Score and Share of Voice for movement since last week, then check Alerts for anything that fired — a visibility drop, a lost citation, or a new competitor showing up.
• Skim Citations. See which of your pages picked up new citations, and which competitor pages are still winning on prompts you care about.
• Scan Sources. See which third-party sites AI is citing on your prompts and whether you’re on them — then start a playbook to earn or defend the ones that matter.
• Open Action Center. It’s already turned this week’s signals into separate workflow, opportunity, and measurement lanes. Finish waiting work or choose the strongest opportunity in the group you want to improve.
• Work the queue in Optimize. Open the highest-priority page, step through the audit, accept the fixes that make sense, and publish back to WordPress.
• Fill a gap in Generate. Turn one open content gap into a brief, generate a grounded draft, review it, and publish it as a draft.
• Come back to Action Center later. After the next tracking run or two, check the Wins feed — that’s where you see the citation you gained from the page you fixed last week.

Then the next scheduled run re-measures everything, and the loop starts again — each cycle building on what the last one observed.