Built by people who
live and breathe content.
OptimizeCamp is made by DotCamp LLC— a team that has spent the better part of a decade building tools for content creators. Now we're applying everything we know to the AI search era.
Our Story
We started as bloggers and WordPress developers. We know what it takes to create content that ranks, converts, and builds trust — because we've been doing it ourselves since 2011.
Along the way, we built tools that thousands of content creators rely on: Ultimate Blocks, WP Table Builder, and more. Every product came from the same place — seeing a real problem and building something to fix it.
Then the landscape shifted. AI models don't rank pages the way search engines do. They decide who to cite. Content that isn't accurate, authoritative, and well-structured gets skipped entirely — no matter how well it's optimized for traditional SEO.
We built OptimizeCamp because we saw content creators — people like us — losing visibility to this shift without knowing why.
Our Journey
2011
Started blogging and building content brands
2018
Launched Ultimate Blocks — adopted by 60K+ sites
2019
Released WP Table Builder and WP Coupons
2022
Founded DotCamp LLC in Brooklyn, New York
2025
Built OptimizeCamp to solve the AI citation problem
2026
Launched AI Search Coverage — the fourth engine
Four engines.
One mission.
OptimizeCamp audits every dimension AI cares about — so your content doesn't just exist, it gets cited.
Accuracy Engine
Verifies every factual claim against current data. One outdated stat can disqualify your page.
Authority Engine
Compares your content against top competitors and finds the subtopics you're missing.
Citability Engine
Scores 8 dimensions of citation readiness — structure, clarity, depth, and more.
AI Search Coverage
Reveals the hidden sub-queries AI generates for your keyword and shows coverage gaps.
The Founders
A decade of content tools. Now building for the AI era.
Istiak Rayhan
Co-Founder & CEO
10+ years in content marketing and digital strategy. Runs multiple content brands including RoadToBlogging and WPLeaders. Speaker at WordCamp Sylhet 2023. Shapes the product vision and makes sure OptimizeCamp solves real problems for real creators.
Imtiaz Rayhan
Co-Founder & CTO
8+ years building developer tools for WordPress and the web. An early Gutenberg adopter who created Ultimate Blocks — one of the most popular Gutenberg plugin suites. Studied at City Tech, CUNY. Writes all the code behind OptimizeCamp.
DotCamp DNA
Brooklyn-based. Remote-first. Obsessed with content tools.
12+
Team members across time zones
60K+
Sites using our WordPress tools
2011
Building content tools since
Ultimate Blocks
Gutenberg plugin suite
WP Table Builder
Drag-and-drop table builder
WP Coupons & Deals
Coupon management for WP
RoadToBlogging
Content marketing publication
WPLeaders
WordPress industry insights
Ready to optimize
for AI search?
OptimizeCamp is everything we've learned about content over the past decade, applied to the biggest shift in how content gets discovered since Google.